A homepage has a few jobs to do. Here is a plain checklist of what to put on it, and what can wait.
Say what you do in one sentence
Visitors decide within seconds whether they are in the right place. Put a short, specific sentence at the top that says what you offer and who it is for.
Avoid slogans that could describe any business.
Make the next step obvious
Pick one main action: book, call, buy or ask a question. Show it as a clear button near the top and repeat it further down. Secondary links can sit quietly beside it.
Show proof you can stand behind
Photos of your real work, your address, opening hours and honest descriptions build trust. Only quote customers if you have their permission, and never invent reviews.
Keep the basics current
Opening hours, contact details and prices change. Set a reminder to check them and remove anything that is no longer true. A short, accurate page beats a long, outdated one.
